Forever young

Tim Bryce asked: “Most children are raised by amateurs, not professionals.”- Bryce’s LawI’ve been watching with great interest the ten part series on PBS entitled, “Carrier,” which provides a rare glimpse into life aboard an American aircraft carrier, the USS Nimitz. There are approximately 5,000 people aboard this floating four acres of military weaponry, and [...]

Dr. Erez Manhaimer asked: As a young consumer’s purchasing power, market size, and family influence increase, it becomes vital for marketers to understand this unique market. Understanding the young consumer market includes examining consumption symbolism, since this phenomenon peaks in adolescence and influences young consumers choice behavior as well as potentially influencing prejudice and stereotyping. [...]